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President Obama announced Thursday that State Department spokesperson Jen Psaki will be the next White House communications director. Though Psaki played lead communications roles in both of Obama’s presidential election campaigns and has served the administration as Secretary of State John Kerry’s spokesperson since 2013, the average American might not be familiar with her. In Russia, on the other hand, “Psaki” is a household name.

Or at least Russia’s pro-Kremlin media wants it to be.

Mashable pointed out Thursday that the incoming communications director has already inspired a new nightly program on Russia’s NTV. “Psaki at Night,” which premiered about a month ago, is kind of like the Russian version of “The Daily Show.” Except, since NTV is a pro-Kremlin network, instead of Russian politicians, host Mikhail Gendelev lambasts the envoys — Psaki in particular — of other Western countries.

This relatively obscure communications operative might seem like a random choice for the focus of an entire nightly TV show, but “Psaki at Night” is just the latest manifestation of the Russian media’s obsession with Psaki. Back in June, ABC News pointed out that any State Department spokesperson is traditionally mocked in Russia but that Psaki had become a particular favorite punch line of the Russian press. Her briefings on the escalating crisis in Ukraine prompted relentless ridicule.

Media outlets like the state-sponsored Russia Today latched onto Psaki’s slip-ups — real and imaginary — as evidence of the U.S.’s incompetence. Mean-spirited Psaki memes started popping up on Russian social media. A rumor that Psaki was being fired for her incompetence sparked the sarcastic